Category Archives: localization

We are Localizing the Visions of the Future!

Localizing Visions

Big changes are happening in the Arab region. Localizing the visions of the next decades is key for Arabs to be able to hop on the bandwagon of change. The UAE is leading the race to own the future. Whether it’s vision 2030 or vision 2050, there’s no doubt that it’s a new dawn for […]

How Big is the Arab Appetite for Digital Content?

digital content

According to a study conducted by PWC, digital spending will account for the majority of revenue of the media and entertainment industry. The global digital spending will reach 50% of total revenue by the year 2024,. In the MENA region, digital spending will reach 45%. These numbers are huge, which is a strong indication that […]

How can a Health-Tech Product Appeal to an Arab Audience?

Health-Tech

Healthcare has changed tremendously in recent years. The industry shifted from a provider centric business model to a patient first model. And this shift came with amazing technologies that allowed patients to be more informed and in control of their health. And with a growing health-tech marketplace, finding a spot inside the patient’s mobile phone […]